Texpol is a dynamically developing company specializing in the distribution of tools and the provision of service services. It operates in the B2B market, offering wholesale of high-quality products for professionals. The company also conducts B2C sales through the Tool Center and through online channels (online store and Allegro sales). The company focuses on the development of digital solutions that automate processes and allow them to grow faster.
Before the digital transformation, Texpol based its business on traditional sales channels, without having its own eCommerce or competence in this area. The lack of an online presence has limited opportunities to reach new customers and scale the business, and growing competition and changing market conditions have highlighted the need to diversify sales channels. In order to become independent from traditional forms of distribution and exploit the potential of online commerce, the company decided to transform by implementing modern digital solutions and developing eCommerce competencies.
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In order to successfully enter online sales, Texpol decided to launch an independent company dedicated to eCommerce, which allowed flexible management of the new sales channel. As part of the transformation, we carried out the naming process and created a coherent visual identity of the new brand, building its recognition on the market. A key element was the support in the recruitment and training of the eCommerce team, as well as the coordination of marketing activities in order to effectively acquire customers online.
The implementation of the MVP of the online store was based on the existing Comarch XL ecosystem, which enabled efficient integration with existing operational processes. In addition, the company received advice on the implementation of the PIM system, which improved the management of product information. A key aspect of the transformation was also the development of the management budget, the identification of KPIs and their ongoing analysis, ensuring the optimization of activities and the long-term development of eCommerce within the organization.
