How to enter the Polish market with your Shopify store?

Expanding your e-commerce business to a new market? Choosing the right partner is crucial for a smooth, cost-effective, and scalable transition. Here’s why working with a digital agency that knows the local market is the smart choice for businesses.

March 4, 2025
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Marcin Luks

1. Understand the Polish eCommerce market

For businesses expanding into Poland in particular, understanding local regulations, user behavior, and preferred payment and shipping methods is essential.

Legal compliance

Poland follows EU regulations, including GDPR for data protection and specific VAT rules for e-commerce. Businesses selling in Poland must register for VAT if exceeding a certain revenue threshold and ensure proper invoice issuance.

User behavior

Polish customers value competitive pricing, clear return policies, and multiple payment options. Mobile shopping is prevalent, and well-optimized mobile experiences significantly impact conversion rates.

Preferred payment methods in Poland

Credit cards are used, but alternative payment options dominate, including:

  • BLIK – A mobile payment system widely used for quick transactions.
  • Pay-by-link – Online bank transfers offered by providers like Tpay.com, Przelewy24 and PayU.
  • Apple Pay and Google Pay – Increasing in popularity among mobile shoppers.
  • Buy Now, Pay Later (BNPL) – Services like Klarna and PayPo appeal to consumers seeking payment flexibility.

Shipping expectations

Fast and affordable delivery is crucial. Popular options include:

  • InPost Parcel Lockers (Paczkomaty) – A preferred method allowing users to collect packages at their convenience.
  • Courier Services – Providers like DPD, DHL, and GLS ensure reliable home delivery.
  • Local Post (Poczta Polska) – Primarily used for international shipping rather than domestic orders.

Integrating these elements into a Shopify store ensures a user-friendly and locally optimized shopping experience.

2. Choose a certified Shopify Partner in Poland

Working with a certified Shopify Partner ensures that you receive expert guidance, the latest platform updates, and access to best-in-class tools to optimize your Shopify store. Also, you don’t need to pay for a Shopify license during the development stage.

A team with deep Shopify expertise can tailor the platform to specific business needs, from theme customization to advanced backend integrations. Such knowledge of Shopify’s ecosystem allows for the efficient implementation of automation tools, optimized checkout processes, and improved site performance. Businesses also gain access to local best practices for enhancing user experience, increasing conversion rates, and ensuring compliance with international e-commerce regulations.

Learn more about the Shopify ecosystem in Poland.

3. Look for high-quality development at competitive rates

Poland has a strong tech sector with experienced developers offering cost-effective Shopify solutions. Businesses benefit from high-quality development at more affordable rates compared to agencies in North America and Western Europe.

4. Narrow down your list to full-stack agencies for complete e-commerce solutions

A full-stack agency provides more than just Shopify setup—it ensures a holistic approach to e-commerce success. From UX/UI design and backend system integrations to marketing automation and performance optimization, a full-stack team integrates all necessary services under one roof. This reduces the complexity of working with multiple vendors, streamlines project execution, and ensures that all elements of an e-commerce business work together seamlessly.

Also, working across time zones requires strong project management and communication. A structured workflow, clear reporting, and responsive support ensure smooth collaboration and timely project completion, helping businesses meet their e-commerce goals without delays.

5. Introduce no-code & low-code solutions for faster deployment

Leveraging tools like Shopify, Builder.io, Webflow and Creatio CRM allows businesses to rapidly develop and launch Shopify stores while maintaining scalability and customization flexibility. These solutions enable faster iteration and optimization, reducing reliance on heavy development cycles.

6. Get a strategic growth partner

Beyond Shopify setup or migration, a long-term strategic approach helps businesses optimize conversion rates, integrate advanced marketing tools, and refine digital sales strategies. A strong Shopify setup is only the beginning—continuous support and insights ensure that businesses stay competitive in evolving e-commerce landscapes.

For businesses looking to establish or expand their Shopify presence in Poland or Europe, adapting to local market requirements is key. Working with a team that understands regional challenges ensures a smoother transition and a stronger market position. Learn more about expanding into Poland here.

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